Do you remember those days when politics was mainly carried out through print media and television adverts? Well, that has changed is a substantial way in the 21st century. Social media has started claiming its spot in the political arena. Politicians mainly in the western world are carrying out political lobbying through social media platforms such as Twitter, Facebook, and YouTube.
What is this online lobbying?
Online lobbying is the modern way of trying to influence the decision of voters online. It is the application of various digital marketing techniques to market yourself as the ideal politician on different social media platforms.
We have recently witnessed these by the way President Trump used Twitter in his successful campaigns in 2016. By the fact that he was elected with his immense political lobbying on Twitter in his campaigns, it means that social media has totally changed political lobbying.
So, what is this change in political lobbying?
- Weighing public opinion.
Online lobbying has become key in political campaigns in the recent past. This is due to the ability to weigh public opinion on the politician’s campaign ideology. Unlike when politicians had to rely on public opinions released in the Newspapers, today, a politician can tell how their political ideology is selling by directly seeing reactions on social media.
In some cases, we have heard of politicians who influenced the public opinions to prove their strength. However, through social media, there are zero chances of the opinions to be influenced by any particular politician. You, therefore, get a clear picture to help you make your campaigns stronger.
- Immediate feedback.
Through social media, you as a politician can receive feedback from voters immediately. This is particularly through the starting of opinion polls, debates, discussions, etc. For Instance, by starting a discussion on your Facebook or Twitter page, you get the feedback of your targeted voters directly.
They get to share their views, feelings, and suggestions through the discussions. You do not have to hire so many consultants to collect the views of your voters. Yes, polling and consultants are important for collecting feedback, but social media cuts the expense for you.
- Huge followership.
Since the establishment of social media platforms such as Twitter and Facebook, they have been quite a huge number of membership on either. For instance, according to research, in the US, there are around 22% of adults using Twitter and around 60% using Facebook.
This means that if you really need to carry out effective political lobbying, these social media platforms offer you a considerable number of masses to move. Apart from carrying out political rallies, you can also carry out online lobbying and sway millions of voters your way.
- Presence of young voters.
Despite the fact that most voters are the adults who might not necessarily be available on social media, there is a higher percentage of the young generation on social media. This population might not seem that important to you but remember, that one vote matters a lot.
Moreover, young people can be very helpful in selling your ideology. By proving to them that you are the candidate for them, they can also help you in your political lobbying efforts by coming up with hashtags to boost your online presence. Contrary, assuming their importance in current politics, your fellow candidates will have an easier time to sell propaganda through these youth.
Social media has made considerable changes in political lobbying. It has made political lobbying both cheap and effective. As a matter of fact, social media is being predicted to be the most reliable mode of political lobbying in the near future. By choosing The Online Publishers “TOP Platform” one of the best digital marketing platforms, your lobbying efforts will definitely bear you fruits.
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